We Don't Want You

The strongest employer brands are intentionally exclusive - they’re not shy about who should and shouldn’t work there.

Patagonia called their employees “dirt bags.”

Netflix at it’s peak of intrigue said “adequate performance gets a generous severance package.”

For many, these feel too harsh. They can also create culture problems. Every cultural tenet has a dark side.

But in the world of brand attention, a stronger point of view always wins.