Our Story

Bourbon Fat was started by two friends at our favorite work function - happy hour. We're equal parts strategy and design, irreverence and rationality. We are a team of experienced designers and performance experts, focused on using design to revitalize workplace cultures, transform brands, and design a more compelling future for all of us.

IMPACT BY DESIGN

We believe creativity is essential in a good business strategy and it's starving for attention in most organizations. We use creativity and design to help organizations reach their audacious and meaningful goals.

Most consulting companies thrive on lengthy analysis and elaborate frameworks, and then when it comes time to launch an initiative – you get a PowerPoint from 1992 – or one made by AI – and an email no one will read.

Creative IS the way that your analysis and strategy interacts with the real world. Creative isn’t a nice-to-have, it’s the tip of the sword in a great strategy.

No matter how good the plan is, when you need humans to do something or pay attention, good creative makes the difference.

“BUT WHAT’S WITH THE NAME?”

We’re branding and design experts - but also sometimes a little impulsive. We’ve never been accused of turning down a good laugh or a good cocktail. What started as a joke over whiskey, the idea of naming a business after two of our favorite things in the world, somehow grew legs. The more we said it, the more people seemed to latch on. It sounds like a thing? What’s that thing? Us. Its us.

The name means we’re bringing the energy and creativity to everything you want to accomplish, without the formality, unnecessary process, and stuffiness you might find elsewhere in the human capital space. We take pride in being relatable and easy partners to work alongside with, the kind of people you’d go to happy hour to celebrate your big win.

 Adam + Allen